Jul 08 2008
Victoria’s Secret…again and again
Ladies I’m just Pink with confusion…and let me tell you here is a story that is hard to keep up with. Remember when Fox News tried to claim the phrase “fair and balanced” as its own property? Well pretty soon we won’t be able to use the word PINK. That’s right, that four letter word is causing all kinds of trouble in the ladies apparel industry.
Check it out…
April 8th 2008, Victoria’s Secret files suit against Macy’s Inc and Intertex Apparel Ltd for its inferior apparel – label “Pinkish.” Go figure, Pinkish is confusingly similar to Pink. Hello, I know the difference of walking into a Macy’s and walking into a Victoria’s Secret. It’s not as if I’m picking Pink or Pinkish up at my local Wal-Mart. It doesn’t matter if Macy’s uses a similar pup or crown on it, I won’t think I’m in a pet or liquor store either.
Pay attention…
A few weeks later Juicy Couture (Liz Claiborne’s couture selling at Barney’s, Bloomingdale’s and Saks) sues Victoria’s Secret for copying the color pink from JUICY. Juicy Couture says they stole everything right down to the marketing campaign strategy, packaging and of course the color pink.
You know I told you all about Victoria’s Secret weeks ago. Tsk, tsk, Victoria’s Secret, shame on you. They are working real hard to improve their image so they are going to take their wares out on the road and pander Pink to college students…sounds as honorable as the credit card companies doesn’t it. Credit, beer and lingerie are what college is all about. Oh and don’t forget Spring Break.
If you want to read more about this new campaign coming to a college near you or your daughter…or son…stop by Advertising at Its Best and read Changes in Victoria’s Secret Market…and How They’re Combating Decreased Sales. What a hoot.
Here’s something to think about Victoria’s Secret, I imagine that your losses are directly related to the fact that you are shutting out all the other customers who couldn’t care less about Pink. I’m willing to bet there are numerous customers like me who were quite shocked to walk in your stores in the last year or so and wonder what the hell happened. Here’s a clue, not all women are age 17 to 22. Oh my gosh, I remember my husband buying me the most beautiful and delicate all cotton night gown there years ago, too many years to count. WHAT HAPPENED?
You’ve been on the decline and quite frankly I won’t even walk through your doors to buy your bath and shower gels anymore let alone what used to be my favorite underwear…umm the ones without dangerous hardware ladies…I’m at the conservative panty table.
You buying anything at Victoria’s Secret? Is it PINK?
I like Victoria Secret, but hate PINK! They have gone down in business quite a bit, but they still have never figured it out that big breasted women would like to wear their bras like the little girls do. Once they figure out what the consumer wants and who the real consumers are, they might make a come back.
Hey now, we boob challenged girls have to go somewhere. But I understand, it is getting more teeny literally and figuratively. I am all for less is more when it comes to panties but the “hardware” is a bit much for long term wearing. Great read
Yeah, you tell em. Honestly I wouldn’t be caught dead in pink.
LOL, I know blondie, that’s why I only used to buy underwear there. It used to be …almost… an every woman’s shop. A nice mix between Crabtree and Evelyn with some naughty and nice.
Curly…I don’t know, I think the bigger they are the harder they fall… it is more of a challenge trying to keep them up. LOL.
And a Pepto Bismo pink blechk… you said it aukxsona!